2011 Edition - Natal-RN
Organized by the CTI-NE Foundation, Secretariat of Tourism of Pernambuco / Empetur, City of Ipojuca / Municipal Bureau of Tourism, the BNTM'2010 held at the Wall Conventions Pavilion Alto - Ipojuca - Porto de Galinhas - Pernambuco, from April 28 to May 2, 2010, once again exceeded expectations of the organizers and those present buyers and suppliers, innovating, creating its own space, a pavilion convention of 4000 square meters fully air-conditioned, contemplating the BNTM full, Institutional, commercial and government sectors.
With record number of tour operators from around the world, including representatives, the BNTM / 2010, main commercial stock exchange of the receptive international tourism in Brazil, reached a business volume of about US $ 243 million. To ratify even its importance in loyalty markets in the Northeast and conquest of new issuers, and expected an increase of 15% of international tourist flow to the region and 30% increase in domestic tourism, the latter including stimulated by the presence of Brazilians buyers. The Government of Pernambuco has invested around £ 4 million, applied to charter flights and airline tickets coming from all corners of the country, transportation, lodging, convention hall, air conditioning, and event production companies. All contracts were made through bidding.
As a recommendation to the improvement of future editions of BNTM, there is the need to start marketing a little earlier, define and invite the target markets for next year, thus promoting even more favorable results to the Northeast tourism. Even more focus on awareness of buyers about the importance of their participation in the business rounds, and demand from buyers filling out the form on the agenda, and the fulfillment of schedules with suppliers.